Riot has been attracting big mainstream brands such as Mastercard, Louis Vuitton, Mercedes-Benz, Red Bull, Axe, Alienware, State Farm, Secretlab, and Oppo. If Valorant catches hold, it will help the company attract more non-endemic sponsors, or those that aren’t rooted in the game industry. MetaBeat will bring together metaverse thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA.
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Valve had left itself vulnerable, they said, by being slow to upgrade the game, slow to work with the community, and complacent when it came to investing in the esports audience. Some of them said that Riot targeted Valorant squarely at Valve’s Counter-Strike: Global Offensive game, one of the strongest and oldest esports titles. We interviewed a number of parties about Valorant’s potential to become the next big thing.
This month, Riot staged the first big online-only esports tournament for Valorant in an event dubbed First Strike. Fans watched more than 470 million hours of Valorant on closed-beta streams on Twitch and the Korean video-streaming service AfreecaTV, where Riot courted influencers. During its beta period earlier in the year, an average of three million players logged on each day. Valorant was born in this world, formally launching in June with a record 34 million hours viewed by spectators in a single day, including a peak of 1.7 million concurrent viewers, according to Riot Games. Esports hit some bumps with the shutdown of physical events in big arenas, but gamers have embraced watching esports events in online-only formats.